| # | Namn | Typ | Roll | CPI |
|---|---|---|---|---|
| 1 | Susanne Andersson | Person | VD, Visit Sweden AB | 30 |
| 2 | Pia Sandvik | Person | Styrelseordförande, Visit Sweden AB | 25 |
| 3 | Ewa Lagerqvist | Person | Chef för Sverigeavdelningen, Visit Sweden AB | 20 |
| 4 | Anna Hag | Person | Styrelseledamot, Visit Sweden AB | 15 |
| 5 | Erik Strand | Person | Styrelseledamot, Visit Sweden AB | 15 |
| 6 | Lena Carlsson | Person | Styrelseledamot, Visit Sweden AB | 15 |
| 7 | Magnus Ling | Person | Styrelseledamot, Visit Sweden AB | 15 |
| 8 | Ulrika Rudqvist | Person | Styrelseledamot, Visit Sweden AB | 15 |